Getting bank customers to switch to online banking versus other channels can save financial institutions billions. However, this can be easier said than done. Below are some things that can be done to increase online banking adoption and usage as well as innovative new ways to reward customers for making the switch.
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I prefer online banking as opposed to actually stepping foot inside a branch office. Typically speaking my days are filled enough as it is. If there are things I can knock off my to do list on my phone or computer great! I do however want the option to be able to speak with a local teller if I so need to.