November 5 2009|02.58 PM UTC

Jonathan Rivers

Verizon Droid Eris: Officially launching on Friday for $99

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It is official, Verizon has announced that the Verizon Droid Eris by HTC will be launching tomorrow, Friday, November 6th. The Droid Eris will launch alongside the Droid by Motorola. (See our Droid vs iPhone Comparison)

Verizon Droid Eris

While this is news, it has been talked about for sometime from sources like Engadget. The Verizon Droid Eris will hit stores as nothing more than a repackaged version of the HTC Hero by Sprint. The Eris will launch at a price of $99 (after $100 mail in rebate) on a two year contract and will run Android OS 1.5. The Eris comes to stores with a 528MHz processor, 8GB microSD (expandable to 16GB), 5 megapixel camera, and a 3.2 display. The other main difference is that the HTC Droid Eris comes with no QWERTY keyboard, where the Motorola Droid does.

Not sure of the reasoning of releasing two Android phones on the same day, other than giving two options and getting tons of buzz around the highly awaited Android launches. Maybe Verizon thought the launch of the Eris, which is a cheaper alternative, would get more people to stores and more people signing up.

What do you think? Do you think it’s smart to release the HTC Droid Eris and Motorola Droid on the same day?

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{ 5 comments… read them below or add one }

FAQU November 5, 2009 at 3:18 pm

well… um… the Droid and the Eris are in two different price segments, so that’s the reason for releasing them both @ the same time. People new to the smart phone idea, or people that are switching from some other platform (bb\wm\webos) can try out the Eris instead of committing to the Droid. IMHO that’s purely a marketing move, because the 100$ difference won’t be even noticeable if looked at the 2 year 2.5k+$ cost for the outrageously expensive plans.
I would definitely buy one of the Android phones that are coming out tomorrow, but as a college student, i can really use that $$$ for something more important than being on-line 24\7 and enjoying the fruits of 21-century mobile industry. And now i’ll go cry in a corner


Josh November 5, 2009 at 5:25 pm

This is a cool alternative. I wonder if too many choices is a bad thing?

Barry Schwartz talks about it on

More choices, it would seem, make people happier. However, research shows that it may not.


Chime Host November 5, 2009 at 6:35 pm

Thanks for the link Josh. Less choice the better but in this case, it’s only two phones. As long Verizon is not putting out 10 Droid phones, I think they will do well.


Mike November 5, 2009 at 7:17 pm

On the other hand of that paradox of choice link (I have worked with people who have done research in this field) is the idea that by creating an inferior product (and one superior product) they have created an anchoring effect.

Williams and Sonoma first experienced this when they invented the bread maker. Their regular/first one sold for $275. Hardly anyone bought this at all. However, once they introduced a “Premium” one for $400, no one bought the premium and sales of the first bread maker went through the roof. Essentially it allowed for people to make an easy comparison of how much the product should cost and show that there was a market.

Verizon may not intentionally be doing this, or want to do this, but it is likely that a situation of the following may happen: Walk into a verizon store with the intent of buying the Droid, realize the price, then see another phone that is very similar and priced less, and sales of that phone will skyrocket.


real reason November 6, 2009 at 12:44 am

You guys know what an upsell is … “here’s an ok droid phone for $99 dollars, but for a hundred more u get the deluxe model” exactly why microsoft built the xbox 360 arcade.


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