June 3 2010|03.18 PM UTC

Erik Chang

AT&T Ends Unlimited Wireless Data Plans, Brings in Tiered Rates

Category: News, WirelessTags: ,

Users familiar with AT&T’s $30 unlimited monthly data plan for iPhone and other smartphones will see their new subscriber brethren being offered different choices. In replacement of the unlimited plan, AT&T is now offering two tiers: $15 and $25 a month. Customers will receive data usage of 200 megabyte for the $15 plan and 2 gigabytes for the $25 a month plan.

What happens if you exceed your monthly limits? For the 200 megabytes subscribers, you’ll “receive” an additional 200 megabytes of data for $15 until the end of that billing cycle. For the 2 gigabytes subscribers, you’ll be charged $10 for an additional 1 gigabyte of data.

The new data plans are an obvious step to lure new smartphone customers who may not require heavy data usage, and is most likely aligning with the anticipated release the 4th generation iPhone next Monday — but the new plans will also be shafting many hardcore data users who may easily reach the 2 gigabyte per month data cap.

For those on other wireless carriers who thinks these changes will not affect them, think again. Like many previous shifts in pricing for the wireless industry, AT&T’s move may likely be mimicked by other carriers in order to stay competitive.

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