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Alex has written 28 posts on Shrinkage Is Good

10.12.11

Changes in Consumers Spending

Alex Gutow

Since 2008, there have been significant changes in the behavior and spending habits of American consumers. As the economic downturn lingers, analysts predict many new shopping habits – increased Internet use, decreased brand loyalty and the end of the “buy now, pay later” attitude – are now firmly entrenched in U.S. shoppers. The new “normal” means that the buying process

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09.26.11

Car Sharing: The Transportation Alternative

Alex Gutow

With the record-high gas prices, many drivers are looking for alternative ways to reduce the cost of vehicle ownership. While opting to use public transit or bicycling are great ways to save money, sometimes you just need a car. Shopping at the local mega-store, taking your pit bull to the vet and going on a date are all trips better

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09.22.11

Truaxis and GuardTime Win the 2011 Innotribe Start-up Challenge!

Alex Gutow

It has been an exciting day here at the Truaxis (formerly BillShrink) office! We attended the Sibos Conference in Toronto as one of ten finalists for the 2011 Innotribe Start-Up Challenge and got to present our StatementRewards platform to an audience of entrepreneurs and execs from the financial industry. The audience must have liked us because they selected us as

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08.25.11

The Evolution of Loyalty

Alex Gutow

Daily deal sites are sweeping the nation. The most well-known is Groupon but there are literally hundreds of sites out there offering everything from massages to restaurant coupons and everything in between. BillShrink has compiled some facts and figures to see just how popular these sites are and who is signing up. What’s your favorite daily deal site? click to

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08.22.11

How to Manage Student Loans

Alex Gutow

Americans owe approximately $826.5 billion in credit card debt and owe a staggering $829.79 billion in student loans. This comes at no surprise when the average four-year degree from a public university or college costs about $50,000 for four years (before living expenses) and a private school can cost over three times that! To pay for this, most students are

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08.18.11

Extreme Couponing

Alex Gutow

Coupons are more popular than ever. While most people spend a few hours a week browsing the paper or coupon sites, some people, known as Extreme Couponers, dedicate 10 or more hours a week to try and get the best deals. But, is it worth it? Let’s take a look at the real value of coupons and what couponers can

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08.08.11

America’s Multi-Billion Dollar Coupon Industry

Alex Gutow

Rising food and commodity prices, combined with the economic downturn has led to an increased interest in coupons by consumers looking for a way to fight inflation and stretch their family budget. Fueling the recent coupon craze are popular television shows like “Extreme Couponing” on TLC, and the thousands of consumer-led couponing websites and message boards that have sprung up

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