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Fonda has written 4 posts on Shrinkage Is Good


Who doesn’t want a 50% deal? Groupon, LivingSocial and the Evolution of Deals and Rewards

Fonda Chen

Groupon has made group-buying coupon sites a big deal (please excuse the pun). Since 2007, Groupon has increased subscribers to over 50 million, raised $950 million in funding, and snubbed a $6 billion takeover from Google as it plans for a public debut by going IPO later this year (WSJ). The company’s success and easily reproducible technology have, as you’d

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Awaiting Your Judgment: AT&T v. Verizon and the Battle for Apple’s iPhones

Fonda Chen

Verizon, the largest US wireless carrier, has announced today that the company will partner with Apple to make iPhones available on the Verizon network Feb. 10. (Certain Verizon customers will be able to pre-order on Feb. 3). How excited or indifferent should you be about all the buzz? Image Source AT&T is the lowest-scoring cell phone carrier in the US,

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The Cost of Being VIP: A Look at Loyalty Programs

Fonda Chen

My coworker’s wallet has a Safeway card, a United Mileage Plus card, a Starwood Preferred Guest card, a Hyatt Gold Passport, a Marriott Rewards card, two “punch” cards for his local coffee haunts — and too many more to count. He’s lugging around two inches of plastic. It’s like in that great Seinfeld episode where George saves one too many

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Deciphering Durbin, the Newest Card Legislation: Is Your Debit Card About To Be Freed Up from So Many Fees?

Fonda Chen

Plastic may be easy and convenient, but reading and understanding card policies and federal legislative bills are anything but.

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