Today, a crowded field of companies (some new, some well-established) are vying for the attention of local businesses, promising them the marketing opportunity of a lifetime: the ability to advertise to consumers who are already nearby.
It’s Christmas. You’re stuck at the airport terminal / train station / highway off-ramp / in-law’s house / uncle’s annual gathering / whatever other “amazing place” that makes Christmas and the holidays so wonderful — what do you do? Why, download Christmas-themed apps for your iPhone, of course.