in shrinkage we trust

10 Behaviors that the Recession Made More Acceptable

September 1, 2009

Historically, recessions always vindicate the frugal. Dismissed as penny-pinchers during prosperous times, economic despair makes frugality the center of media stories and casts it in a newly positive light. Whether it’s brown bagging, dumpster diving or even gardening, these previously “weird” behaviors suddenly come into vogue, serving as models for the rest of us to emulate. Our current downturn is no different, and today we will examine 10 behaviors that the recession has made more palatable to the consumer mainstream.

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