Articles tagged in loyalty programs

08.17.11

The Best Loyalty Programs

Erik Chang

It seems like every company has some sort of loyalty program these days. Unfortunately, many of these programs are not worth the time, money or effort required to get any real benefits. There are, however, several outstanding loyalty programs that reward customers in generous proportions. Here are our picks for the top three loyalty programs: BEST Virgin Airlines Image Source

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01.05.11

The Cost of Being VIP: A Look at Loyalty Programs

Fonda Chen

My coworker’s wallet has a Safeway card, a United Mileage Plus card, a Starwood Preferred Guest card, a Hyatt Gold Passport, a Marriott Rewards card, two “punch” cards for his local coffee haunts — and too many more to count. He’s lugging around two inches of plastic. It’s like in that great Seinfeld episode where George saves one too many

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