Articles tagged in merchant-funded rewards

01.05.11

The Cost of Being VIP: A Look at Loyalty Programs

Fonda Chen

My coworker’s wallet has a Safeway card, a United Mileage Plus card, a Starwood Preferred Guest card, a Hyatt Gold Passport, a Marriott Rewards card, two “punch” cards for his local coffee haunts — and too many more to count. He’s lugging around two inches of plastic. It’s like in that great Seinfeld episode where George saves one too many

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